Marketoonist on decision paralysis
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Our marketing columnist experiences an epiphany on his couch that leads him to revise his opinion of Heinz pasta sauce and the state of modern marketing.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
P&G reported a 4% drop in profits over the first quarter of its 2023 financial year, with gross profit reducing from $9.97bn (£8.86bn) in 2021 to $9.76bn (£8.67bn).
Exclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
With brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the explosion of Crosta & Mollica to Premier Food’s plan to drive volume growth, it’s been a busy week. Here is my take.
Mars introduced a tool that uses “behavioural philosophy” to predict the impact of creative in driving sales in 2020, part of its eternally evolving effectiveness effort.