‘It’s still marketing’: Why the role of chief revenue officer is rising
Molly InnesWith brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
Molly is a reporter at Marketing Week, with a particular focus on tech, telecoms, gambling and gaming, on top of interests in diversity and inclusion, social media and brand strategy. She joined Marketing Week in March 2022 from advertising title Little Black Book, where she also worked as a features writer.
With brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
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