Marketers forced to take on more responsibility without an uplift in pay, survey finds
Lyndon WhiteExclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
‘It’s still marketing’: Why the role of chief revenue officer is rising
Lyndon WhiteWith brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
Sustainable growth and expanding teams: Your Marketing Week
Lyndon WhiteAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the explosion of Crosta & Mollica to Premier Food’s plan to drive volume growth, it’s been a busy week. Here is my take.
‘We’ll never think we know everything’: Mars on building its effectiveness culture
Lyndon WhiteMars introduced a tool that uses “behavioural philosophy” to predict the impact of creative in driving sales in 2020, part of its eternally evolving effectiveness effort.